THE FACE BEHIND THE BRAND
With over 8 years in digital marketing, I’ve worked with brands like BMW, Sportsbet, and REA Group, delivering campaigns focused on growth and revenue. At Mac Marketing Group, I specialise in email, SMS, and push marketing, helping brands improve retention and drive more value from their audience. Through CRM strategy, segmentation, and automation, every campaign is built to convert. Additionally, I work across Meta and TikTok Ads, connecting acquisition with lifecycle marketing to create a seamless path from first touch to purchase.
I work with businesses to build and optimise their marketing setup, from automated flows and CRM platforms like Braze and Omnisend to full funnel strategy and paid social. The focus is simple, increase engagement, lift conversions, and grow customer lifetime value. Based in Melbourne, working with brands globally.
WHAT WE STAND FOR
No fluff, no wasted spend. Just smart, data led marketing designed to grow your revenue and keep your customers coming back.
REVENUE FIRST THINKING AND PERFORMANCE FOCUS
Everything we do is built to drive measurable growth, not vanity metrics. If it doesn’t impact revenue, it’s not the priority.
LIFECYCLE MARKETING THAT DRIVES REAL CONVERSIONS
We create connected customer journeys across email, SMS, and paid media that turn attention into action and customers into repeat buyers.
BUILT FOR RETENTION AND LIFETIME VALUE GROWTH
We help brands increase repeat purchases, improve engagement, and grow long term customer value beyond the first sale into true brand advocates.
STRAIGHT UP AND TRANSPARENT COMMUNICATION
Clear communication, honest reporting, and full transparency. You’ll always know what’s working and where the next opportunities are for your brand to grow.
OUR PROCESS
A proven framework designed to drive growth across every stage of your marketing ecosystem not just one channel.
01
DISCOVERY & STRATEGY
We start by understanding your business, goals, and current marketing performance. Whether it’s lifecycle marketing, paid media, or a combination of both, we define a clear plan based on your specific brief.
02
CHANNEL PLANNING
We identify the right mix of channels from Email, SMS, and Push to Meta and TikTok ensuring every activity aligns with your objectives and customer journey.
03
EXECUTION
We build, launch, and manage campaigns across your selected channels, focusing on high-quality creative, strong messaging, and seamless user experience.
04
OPTIMISATION
We continuously monitor and refine performance, testing where it matters to drive stronger results and better efficiency over time.
05
REPORTING & INSIGHTS
We deliver clear, actionable insights so you understand what’s working, what’s not, and where to scale next.